Company

Brand & press

On this page, you’ll find the essentials for writing about xili: our brand guidelines, logos, and product screenshots, all ready to help you share our story.

xili takes its name from chilli: a little heat, a little surprise, and a bit of spice in everyday moments. We chose lowercase to keep it simple, friendly, and approachable. Always lowercase. Even at the beginning of a sentence. xili is a product by xilistudios OÜ, also written in lowercase.

Logos

Use the original artwork. Keep its proportions and leave space around it.

Wordmark · light background

Wordmark · light background

Wordmark · dark background

Wordmark · dark background

App icon · Soft black

App icon · Soft black

App icon · Soft white

App icon · Soft white

No stretching, recoloring, or added effects. Don’t recreate the wordmark with a font.

Our colors

Red, white, and black. A warm red with softened neutrals.

xili red

Highlights & key actions

Soft white

Light backgrounds & inverse text

Soft black

Text & dark backgrounds

Light & dark

Soft neutrals give photos room to stand out. In light mode, we use a light canvas and dark text; in dark mode, those roles reverse. Slightly lighter surfaces separate cards and panels from the canvas. Red keeps the same role in both.

Primary buttons stay xili red (#F25B50) with pure white text (#FFFFFF) in both themes. On hover, the red deepens to #D8463E and a soft red outline appears. Secondary buttons stay neutral.

Light mode

Random posts. Real friends.

Primary action
Canvas
#EBEBEB
Surface
#F5F5F5
Text
#141414
Dark mode

Random posts. Real friends.

Primary action
Canvas
#141414
Surface
#1F1F1F
Text
#EBEBEB

Type & shape

Roboto for the interface. Regular for reading, bold for emphasis.

Roboto

Regular · 400

Random posts. Real friends.

Bold · 700

Random posts. Real friends.

Soft corners. Simple shapes.

Cards & panels

8px radius

Buttons & controls

Pill radius

Product screenshots

Original screenshots for press and presentations, available in light and dark. Keep their colors and proportions.

Friends’ feedFriends’ feed

Friends’ feed

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New postNew post

New post

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Comments & reactionsComments & reactions

Comments & reactions

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Press, collaborations, or something else?

contact@xiliapp.com
Brand & press | xili