xili — brand & press

NAME
xili takes its name from chilli: a little heat, a little surprise, and a bit of spice in everyday moments. We chose lowercase to keep it simple, friendly, and approachable. Always lowercase. Even at the beginning of a sentence. xili is a product by xilistudios OÜ, also written in lowercase.

LOGOS
Use the supplied artwork. Preserve proportions and leave space around it.
Do not stretch, recolor, add effects, or recreate the wordmark with a font.
Use the black wordmark on light backgrounds and the white wordmark on dark backgrounds.
Wordmark PNGs have transparent backgrounds. App icon PNGs have transparent corners.
SVGs are scalable originals; PNGs are high-resolution raster exports.

PALETTE
xili red: #F25B50 — highlights and key actions.
Soft white: #EBEBEB — light backgrounds and inverse text.
Soft black: #141414 — text and dark backgrounds.

LIGHT & DARK
Soft neutrals give photos room to stand out. In light mode, we use a light canvas and dark text; in dark mode, those roles reverse. Slightly lighter surfaces separate cards and panels from the canvas. Red keeps the same role in both.
Light mode: canvas #EBEBEB, surfaces #F5F5F5, text #141414.
Dark mode: canvas #141414, surfaces #1F1F1F, text #EBEBEB.
Primary buttons stay xili red (#F25B50) with pure white text (#FFFFFF) in both themes. On hover, the red deepens to #D8463E and a soft red outline appears. Secondary buttons stay neutral.

TYPE & SHAPE
Interface font: Roboto. Regular (400) for reading; Bold (700) for emphasis.
The wordmark is artwork, not interface typography.
Cards and panels: 8px corner radius. Buttons and controls: pill radius.

PRESS CONTACT
contact@xiliapp.com

SCREENSHOTS
Original screenshots for press and presentations, available in light and dark. Keep their colors and proportions.

This guide is in English. Localized guidance: https://www.xiliapp.com/brand
